Turbo10 Search Engine launches new Advertising Management System - 15/10/2002.

Turbo10 Search Engine (http://turbo10.com), one of UK's leading pay per click search engines, today launched a new advertising management system offering improved account functionality for its advertisers.

Nigel Hamilton, Turbo10's Co-founder and Managing Director said, "We listened to our advertisers' needs and created an advertising management system that is easy to use. We want our customers to feel in control - so we designed the navigation functions to be fast and intuitive."

The new Turbo10 advertising management system introduces a wide range of functionality such as improved billing and reports, and better bid management including an unique tool - the Turbo10 Ranker.

The Turbo10 Ranker is a fast client-side interface component that dynamically ranks an advertiser's bid. Advertisers can see their rank in the results without the need for pop-up windows or changing pages.

"The Turbo10 Ranker makes bidding faster and simpler as our users can instantly see where they are ranked in the results," Nigel Hamilton said.

Another significant feature of the new Turbo10 advertiser management system is the new Auto Top Up feature that helps advertisers to maintain their position in the search results by automatically topping up their account before the balance reaches zero.

In addition to its pay per click advertising, Turbo10 is the first search engine to bridge the gap between the surface web and the Deep Net.

Turbo10 has created unique search engine adapter technology, called the Turbo10 Trawler to connect to the Deep Net - a vast array of specialist databases that range from business associations, universities, libraries, and government departments.

The Turbo10 Trawler can query up to 10 different databases, retrieve the results, rank and display them in a consistent interface.

More information about the Turbo10 Technology can be found at: http://turbo10.com/ourtechnology.html

About Turbo10.com

Turbo10 Search Engine is operated by Fleetfoot Internet Solutions Limited, a privately owned company specialising in search engine technology. Fleetfoot Internet Solutions is based in London, United Kingdom.

In addition to connecting to the Deep Net - Turbo10 makes browsing faster with its Search-o-meter™ and Turbo10 Topics™.

• The Turbo10 Search-o-Meter™ enables a searcher to quickly flick through the results without the need to scroll down.
• Turbo10 Topics™ is a new search engine clustering technique that helps you 'home in' quickly on a relevant topic. For example, if you search on 'salsa', Turbo10's algorithm identifies 'dancing' and 'recipes' as two distinct topics.